We got tired of brushes that didn't work. So we built our own.

LabradorableCo is a Melbourne-born brand built by two Lab owners who were sick of generic pet tools that just didn't cut it for Labs.

It started with a lot of fur and a lot of frustration.

Every Lab owner knows the drill. You buy the brush from the pet store. You check the label. It says "suitable for all breeds." You try it. You sigh.

That was us. Nathan and Etienne — two Melbourne mates, lifelong Labrador lovers, and people with way too much Lab fur on everything they owned.

After one too many disappointing brushes, one too many lint rollers, and one car that looked more yellow than its original colour, we decided to stop complaining and start building.

LabradorableCo was born from a simple belief: Labs are not generic dogs. They shouldn't have generic tools.

Meet the team

Then there's Olive. 🐾

We're Nathan and Etienne — Melbourne mates, retail veterans with 20+ years of combined experience, and completely obsessed Lab parents.

Between us we've tested more brushes, mitts, and grooming tools than we care to admit. Most ended up in the bin. The ones that worked became the foundation of what LabradorableCo is today.

We source, test, and stand behind every product we sell. If we wouldn't use it on Olive, it doesn't make it into the kit.

We're Nathan and Etienne — Melbourne mates, retail veterans with 20+ years of combined experience, and completely obsessed Lab parents.

Between us we've tested more brushes, mitts, and grooming tools than we care to admit. Most ended up in the bin. The ones that worked became the foundation of what LabradorableCo is today.

We source, test, and stand behind every product we sell. If we wouldn't use it on Olive, it doesn't make it into the kit.

Olive is our 2-year-old yellow Lab, chief product tester, professional treat inspector, and the reason LabradorableCo exists.

Every brush stroke. Every surface wipe. Every on-the-go cleanup. Olive tested it first. If she didn't love it — or if it didn't work on her gloriously thick double coat — it didn't make the cut.

She's not just our mascot. She's our quality control department.

Then there's Olive. 🐾

Olive is our 2-year-old yellow Lab, chief product tester, professional treat inspector, and the reason LabradorableCo exists.

Every brush stroke. Every surface wipe. Every on-the-go cleanup. Olive tested it first. If she didn't love it — or if it didn't work on her gloriously thick double coat — it didn't make the cut.

She's not just our mascot. She's our quality control department.

Built different. Because Labs are different.

Ready to end the fur chaos?

Try the LabraFur Kit risk-free. 30-day guarantee. Free AusPost shipping over $60. Ships from Melbourne.

Shop the LabraFur Kit — $89 →

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